Wednesday Wisdom happened when I got really sick a few years back.  All I could do at the time was to create little quote cards using text a friend had pulled out of the many products and newsletters I'd written over the years.  Having no idea what would happen to them, I added images to the quotes and I just made a few each day.  It was a tech-heads version of cutting photos out of magazines and glueing them into scrapbooks.   Then I started to post them on social media.  People started to like them, so I offered them as a weekly email.